Adriana Vitoria is a brazilian singer, writer and self taught artist. She was born in Minas Gerais and was raised in Ipanema, Rio de Janeiro, but her passion was to spend most of her time in the mountains, where the family had a country house. She lived in England, France, Portugal, Italy and USA.
Determined to open her horizons, she left her country in 1985 to study teather in Florence, Italy, where she became an environmental activist.
In 1987, she returned to Brazil and, along with a friend, opened the green themed t-shirt company Jangal. They used pictures and collages, in order to call the attention to the environmental destruction. During this period, Adriana was greatly inspired by the work of Anita Roddick, the founder of The Body Shop.
In 1992, after resuming her company activities, Adriana was invited to work as a singer in Europe where she lived for few years as a singer.
Filled with energy, new experiences and ideas, she returned to Brazil in 2001 and launched three signature design collections, that became portraits of her passion: Loucura de Ser Humano, Cia da Mata and Mico Tutu. The designs and patterns range from wall pictures to surfboards, bags, notebooks, sneaker, home decoration and clothing.
Loucura de Ser Humano (The Madness of Being Human) is her personal view of men behaviour towards life, where she illustrates situations with simple stick figures or simple cartoons.
Cia da Mata (Rain Forest Company) is a more sophisticated collection where the main characters are the “cunhãs”, female figures representing the diversity of nature (fauna and flora) in all its variety of colors and shapes.
Mico Tutu is a collection inspired by her daughter Miranda. The main character is the marmoset who accompanies Muni, an insightful little girl who meditates on a huge amazon “Vitoria Regia” leaf every time the world becomes too complicated. Another character in the family is the cat Mululu, inspired by their own amazing pet. Mululu has the power to bring humans back to their own essence.
Since 2005, Adriana, develop a collection of products to raise money and awareness for the Pro Criança Cardíaca foundation which provides surgery for children with heart diseases.
In 2008, she had her designs showcased at the Museum of Modern Art in Rio de Janeiro (MAM).
In 2011, after so many years improving her art and technique, she started to licensing her artwork.
In 2015 a new stationary collection was developed to Novo Desenho, stores of MAM (museum of modern art - Rio) and MAR (museum of contemporary art - Rio).
In april 2016 she had an exibition of a collection of products with her designs at Novo Desenho MAM Rio de Janeiro, where, many of them, are in permanent exibition and for sale.
Nowadays she is a columnist for Conti outra artes e afins and her artwork is been licensed.