Adriana Vitoria is a brazilian singer, writer and self taught artist. She was born in Minas Gerais and was raised in Ipanema, Rio de Janeiro. She grew up in the middle of the rain forest, her passion, where the family had a country house. She lived in England, France, Portugal, Italy and USA.
Determined to open her horizons, she left her country in 1986 to study in Florence, Italy, where she became an environmentalist.
In 1987, she returned to Brazil and, along with a friend, opened the green themed t-shirt company Jangal. They used pictures, collages and drawings calling attention to the effects of environmental destruction. During this period, Adriana was greatly inspired by the work of Anita Roddick, the founder of The Body Shop, and embarked in a deep research about everything related to environmental activism.
In 1992, after resuming her company activities, Adriana was invited to work as a singer in Europe where she lived for few years.
Filled with energy, new experiences and ideas, she returned to Brazil in 2001 and launched three signature design collections, that became portraits of her passion: Loucura de Ser Humano, Cia da Mata and Mico Tutu. The designs range from wall pictures to surfboards, bags, notebooks, sneakers, home and bedroom accessories.
Loucura de Ser Humano(The Crazyness of Human Beings) is about her personal view of human relationships, where she illustrates situations of life with simple stick figures forming incredibly intricate mosaic-like design or simple cartoons.
Cia da Mata (Rain Forest Company) is a more sophisticated collection where the main characters are the “cunhãs”, female figures representing the diversity of nature in all its variety of colors and shapes.
Mico Tutu is a collection inspired by her daughter Miranda. The main character is the marmoset who accompanies Muni, an insightful little girl who meditates on a huge amazon “Vitoria Regia” leaf every time the world becomes too complicated. Another character in the family is the cat Mululu, inspired by their own amazing pet. Mululu has the power to bring humans back to their own essence.
Since 2005, Adriana, develop a collection of products to raise money and awareness for the Pro Criança Cardíaca foundation which provides surgery for children with heart diseases.
In 2008, she had her designs showcased at the Museum of Modern Art in Rio de Janeiro (MAM).
In 2011, after so many years improving her art and technique, she started to licensing her artwork.
In 2015 a new stationary collection was developed to Novo Desenho, stores of MAM (museum of modern art - Rio) and MAR (museum of contemporary art - Rio).
In april 2016 she had an exibition of a collection of products with her designs at Novo Desenho MAM Rio de Janeiro, where, many of them, are in permanent exibition and for sale.
Nowadays she is a columnist for Conti outra artes e afins and her artwork is been licensed to the companies Sol et Luna, Balisun and Reciclar Design.
As she says: “I became an artist by accident. From my fight against the disrespect, a big frustration and a pessimist point of view until 2003, when our daughter was born, I grew up and start to see creation instead of destruction. All the characters were generously donated by the enlightened figures of her and my husband who made me completely conscious of the deep and real value of love and life in its totality.